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Packages personalised to your requirements. Proven results.

Enter the name for this tabbed section: Health/Weight Loss
Formerly known as "SIMPLE" this service gives a cost effective flexibile service for busy people on a low coaching budget.


* 30-minute call once a month to answer health and weight loss questions

* Online program in simple spreadsheet format designed specifically to your needs

* Supplementation help to aid energy, recovery and weight loss (if required)

* Access to JBST Vault with articles and factsheets


Any of the following may be recommended:

EDGE blood testing (from £40)

Maximum Heart Rate Test (1h £30)

Video consultation (1h £30)

NOTE: All extra to the package fee.



* 6 month period minimum period.

* You also receive proprietary Heart Rate Zone tools, book recommendations and weight loss tools.

* Interaction: once a month “pre-booked” coaching call for 30-minutes

* E-interaction 4 email/texts/WhatsApp messages between calls


Availability: only 1 place

Fees: £200 per 6 months or (12 x £37 monthly Direct Debit if preferred)

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Enter the name for this tabbed section: Optimum Fitness
Formerly known as EXTRA coaching this service gives you coaching calls, program designed specifically to your needs and adjusted as your goals.

This is ideal for busy professionals seeking a logical, "reactive", progressive and personalised plan of training and recuperation at any stage in the year. Ideal for time-crunched people who want the a coach to optimise their fitness.

* 6 or 12 month period with weekly update to program or session "menu".



* You also receive proprietary Heart Rate Zone tools, benchmark tests and analysis.

* Interaction: once a week “pre-booked” 30-minute call on Mobile, FaceTime, WhatsApp (flexible to any time zone changes)

* E-interaction: 4 email/texts/WhatsApp messages between calls

* Suits: athlete looking for specific guidance and goal setting with regular coaching calls at a pre-booked time


* You can also book extra testing with with Joe:

Max Heart Rate/Power Test using your bike (30mins)

Bike Fit checked on Training Bike (2h)

BIORACER AEROfit SESSION on Race Bike (2.5h)

FLOWBIO AHi Test (2h)

All extra and delivered in North Devon


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Availability: 2 places

Fees: £475 for 6 months or £855 per annum (£85 monthly direct debit after 1 year)

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Enter the name for this tabbed section: Peak Performance
Formerly known as PREMIUM this comprehensive performance coaching gives you coach-initiated calls to your mobile every week, program designed to maximise your endurance sports performances..

** This coaching package is the most popular high-end coaching package.

This is ideal for athletes seeking a logical, "reactive", progressive and personalised plan of training and recuperation with optimised diet and equipment recommendations for every marginal gain!


6 or 12 month period with weekly update to program or session "menu".

Clients also receive proprietary diary, Heart Rate Zone tools, benchmark tests and analysis.

Interaction: once a week “coach initiated” 30-minute call - plus unlimited e-mail/text support

Suits: athlete looking for specific guidance towards peak performance




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Availability: 2 places

Fees: £630 for 6 months or £1100 per annum (£110 monthly direct debit after 1 year if preferred)


BONUS VALUE WHEN SIGNING UP “FOR WHOLE YEAR” (not available outside UK)

A 3.5-hour session with Joe including:

BioRacer AeroFIT (2.5h)

Max Heart Rate/Power Test or AHi or CORETEMP Test (1-2h)

1-2-1 consultation (1h)

Delivered in North Devon (Total value £220)


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Enter the name for this tabbed section: Endorsement
Joe Beer, is an endurance coach and athlete who uses a proven model of Health, Fitness and Performance
as the key to helping athletes and fitness enthusiasts.

He has been personally training and advising thousands of amateur and professional clients for over 30 years, including:
Legendary Cyclist Graeme Obree - British Cycling Time Trial National Champion 1997 and 10-mile PB 18:27 (1997).

Here is a quote from just one of Joe's personal clients:

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Enter the name for this tabbed section: Experience
  • Joe Beer has over 30 years experience coaching fitness enthusiasts and athletes.

    He has written for newsstand magazines and worked with some of the industries top companies including Scott and Powerbar.

    Joe has helped produce books, including The Racing Bike Book (Haynes) and Pocket Personal Coach (Citron Bay Press)
    He has written two books: Need To Know Triathlon (Collins 2008), Time-Crunched Triathlon (Hale, 2016)


    Here Joe is featured at EDGE Blood Testing:

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    JOE BEER SMART TRAINING Ltd
    COMPANY No. 8411871
    All Copyright J.M.Beer © MMXXV