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Packages personalised to your requirements. Proven results.

Enter the name for this tabbed section: CUSTOM/EXEC
CUSTOM/EXEC total-coaching gives the flexibility service for busy business people wherever in the World you are.


* coach-initiated calls to you every week, whatever the time zone - from FaceTime to WhatsApp. Your choice of call type.

* online program designed specifically to your needs and adjusted as your fitness, circumstance or goals change

* nutrition plan for health, fitness and weight loss

* unlimited access to JBST inner circle data

* Any of the following services personally delivered by Joe:

PREMIUM PRECISION BIKE FIT (2.5h)

Bioracer Aero Optimisation Plus (2.5h)

Max Heart Rate/Power Test (0.5h)

1-2-1 consultation & lunch (2.5h)

Delivered at JBST partners
SouthforkRacing in North Devon


* 12 month period with weekly update to program or session "menu". Executive clients have priority transfer to the new Trainsmart system.

* You also receive proprietary Heart Rate Zone tools, benchmark tests and analysis.

* Interaction: once a week “coach calls you” at your choice of time to keep up with changes in your week and working day

* e-interaction: UNLIMITED e-mail/texts


Limited availability: 2 places available - updated August 2019

Fees: £POA depending on exact service

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Enter the name for this tabbed section: PREMIUM PLUS
PREMIUM PLUS coaching gives you coach-initiated calls to your mobile every week, program designed specifically to your needs and adjusted as your fitness, circumstance or goal(s) change.

This is ideal for busy professionals seeking a logical, "reactive", progressive and personalised plan of training and recuperation at any stage in the year. Ideal for time-crunched people who want the coach to chase them!

* 6 or 12 month period with weekly update to program or session "menu".

* Premium PLUS clients have priority transfer to the new Trainsmart system.

* You also receive proprietary Heart Rate Zone tools, benchmark tests and analysis.

* Interaction: once a week “coach initiated” 25-minute call on Mobile, FaceTime, WhatsApp, Messenger (flexible to any time zone changes)

* E-interaction: UNLIMITED e-mail/texts

* Suits: athlete looking for specific guidance and goal setting with regular interaction by coach-initiated call at a time that suits you


* 6-7 hour session with Joe:

Max Heart Rate/Power Test using your bike (30mins)

Radlabor PREMIUM PRECISION Bike Fit on Training Bike (2h)

BIORACER AERO OPTIMISATION SESSION on Race Bike (2.5h)

Consultation with lunch (1-1.5h)

Delivered at JBST partners
SouthforkRacing in North Devon (Total value £450)

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Availability: 1 place immediate, 1 place from October - updated August 2019

Fees: £855 for 6 months or £1650 per annum (£165 monthly direct debit after 1 year)

Enter the name for this tabbed section: PREMIUM PLUS
PREMIUM PLUS coaching gives you coach-initiated calls to your mobile every week, program designed specifically to your needs and adjusted as your fitness, circumstance or goal(s) change.

This is ideal for busy professionals seeking a logical, "reactive", progressive and personalised plan of training and recuperation at any stage in the year. Ideal for time-crunched people who want the coach to chase them!

* 6 or 12 month period with weekly update to program or session "menu".

* Premium PLUS clients have priority transfer to the new Trainsmart system.

* You also receive proprietary Heart Rate Zone tools, benchmark tests and analysis.

* Interaction: once a week “coach initiated” 25-minute call on Mobile, FaceTime, WhatsApp, Messenger (flexible to any time zone changes)

* E-interaction: UNLIMITED e-mail/texts

* Suits: athlete looking for specific guidance and goal setting with regular interaction by coach-initiated call at a time that suits you


* This package includes 6-7 hour session with Joe:

Max Heart Rate/Power Test using your bike (30mins)

Radlabor PREMIUM PRECISION Bike Fit on Training Bike (2h)

BIORACER AERO OPTIMISATION SESSION on Race Bike (2.5h)

Consultation with lunch (1-1.5h)

Delivered at JBST partners
SouthforkRacing in North Devon (Total value £450)

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Availability: 1 place immediate, 1 place from October - updated August 2019

Fees: £855 for 6 months or £1650 per annum (£165 monthly direct debit after 1 year)

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Enter the name for this tabbed section: PREMIUM**
PREMIUM This gives you coach-initiated calls to your mobile every week, program designed specifically to your needs and adjusted as your fitness, circumstance or motivation and goals change.

** This coaching package is the most popular high-end coaching package.

This is ideal for athletes seeking a logical, "reactive", progressive and personalised plan of training and recuperation at any stage in the year. Ideal for busy people who want the coach to chase them!


ADDED VALUE EXTRAS FOR “PER ANNUM” SIGN-UP BEFORE OCTOBER 1st 2019

A 3.5-hour session with Joe including:

PREMIUM PRECISION BIKE FIT (2h)

Max Heart Rate/Power Test (0.5h)

1-2-1 consultation (1h)

Delivered at JBST partners SouthforkRacing in North Devon (Total value £220)

Bioracer Aero Optimisation can be added for £180 for an additional 3hours (payable on the day)




6 or 12 month period with weekly update to program or session "menu".

Clients also receive proprietary diary, Heart Rate Zone tools, benchmark tests and analysis.

Interaction: once a week “coach initiated” 20-minute call - plus unlimited e-mail/text support

Suits: athlete looking for specific guidance and goal setting with regular interaction by coach-initiated call at a time that suits you




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Availability: 2 places pending - available from September 2019

Fees: £630 for 6 months or £1100 per annum (£110 monthly direct debit after 1 year)

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Enter the name for this tabbed section: EXTRA *
EXTRA coaching package gives you coaching designed specifically to your needs and adjusted as your fitness, circumstance or motivation changes.

* Across all packages this is our most popular sign-up, year-after-year.


This is ideal for athletes seeking a logical, "reactive", progressive and personalised plan of training and recuperation at any stage in the year.

It includes:

6 or 12 month period with bi/weekly update to program or session "menu".

Clients also receive proprietary diary, Heart Rate tools, benchmark tests and analysis.

Interaction: once a week for 20 minute call (athlete initiated) plus THREE e-mails/texts between calls (in office hours)

Suits: athlete looking for specific guidance and goal setting with regular interaction

Discounts: 10% discount off BIKE FIT, POWER TESTS, 1-2-1 plus other partner discounts


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Availability: 1 place now, 1 place from October - updated August 2019

Fees: £400 every 6 months or £740 per annum (£70 monthly direct debit after 1 year)
Less than one year £500 for 6 months or £80 per month pro rata.



ADD A 6-hour session with Joe including:

* PREMIUM PRECISION BIKE FIT (2h usually £140)

* Bioracer Aero Optimisation (2h usually £150)

* Max Heart Rate/Power Test (0.5h usually £40)

* 1-2-1 consultation (1.5h usually £50)

* Delivered at JBST partners
SouthforkRacing in North Devon - Total value £380


Book when you sign up and pay only £250.00 for the 6 hour session



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Enter the name for this tabbed section: STANDARD
STANDARD coaching package gives you cost-efficient services designed to your needs, your fitness and your goals.


This is ideal for athletes seeking a logical, progressive plan of training and recuperation.

It includes:

6 or 12 month period with fortnightly program or session "menu".

Clients also receive proprietary diary, HR-tools, benchmark tests and regular analysis.

Interaction: fortnightly 20 minute call (athlete initiated) plus up to FOUR e-mails/texts between calls (in office hours)

Suits: athlete looking for economic coaching guidance

Discounts: 10% discount off PRECISION BIKE FIT, POWER TESTS, 1-2-1 plus other partner discounts

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Availability: two places from September 2019 - updated August 2019

Fees: new clients now £280 every 6 months or £540 per annum (£50 monthly direct debit after 1 year)
Less than one year £350 for 6 months or £65 per month pro rata.



ADD A 6-hour session with Joe including:

PREMIUM PRECISION BIKE FIT (2h usually £140)

Bioracer Aero Optimisation (2h usually £150)

Max Heart Rate/Power Test (0.5h usually £40)

1-2-1 consultation (1.5h usually £50)

Delivered at JBST partners
SouthforkRacing in North Devon - Total value £380


Book when you sign up and pay only £250.00 for a 6-hour session




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Enter the name for this tabbed section: LIFETIME
Coming for Q3 2019…

This gives you lifetime access to the CoachJoeBeer database.

It includes:

Articles spanning over 20 years on all subjects

Unpublished articles for your eyes only

Webinar events

Book chapters and presentations for your eyes only

Factsheets on the best ergogenic

Sessions to download and train on-your-own

Access to paid-for consultations to discuss training zones, race pacing, nutrition in training and/or equipment upgrades

Direct offers from partnerships such as Nopinz and SouthForkRacing


Fees: £4.99 per month standing order for life, for lifetime access


JOE BEER SMART TRAINING Ltd
REGISTERED OFFICE: 4 WILLOWAY CLOSE, BRAUNTON, DEVON, EX33 1AU. COMPANY No. 8411871
All Copyright J.M.Beer © MMXVIII